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As a B2B marketing company, should you answer RFP’s?
In the business to business marketing series, this is the 81st B2B lead generation video. As a B2B company, you need to consider this question very seriously. RFP’s are a lot of work, and they will...
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DO YOU HAVE A DREAM?
August 25th marks the 50th anniversary of Dr. Martin Luther King’s speech, “I have a dream”. I have produced this blog post in two formats. You can watch the video here, or yu can keep reading the text...
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Why B2B Lead Generation Fails?
Did you know that over 25% of businesses fail within the first year; over 56% of businesses fail within the first five years, and that statistic rises to over 71% after ten years. (Source: Entrepreneur...
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Should your B2B marketing include social media?
Does your B2B business use social media to its limit? I would hope by now that this is just a rhetorical question. But I am afraid in most B2B businesses; it is a far cry from being commonplace. Now,...
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Is your B2B company’s marketing more like Blackberry or IBM?
As a Canadian, I have seen the rise and now fall, in fact plummet, of two great Canadian technology companies over the past couple of decades. The first great Canadian tech company to make its own...
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Do you ever have trouble with clients trying to beat you up on your fees?
One of the biggest issues, all companies run into, is how much to charge for their products and services. Here is an interesting video about clients trying to beat down the sellers of products and...
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What do Hockey Fights and B2B Marketing Have in Common?
Before I give you my reason why fighting in hockey reminds me of B2B marketing, let me tell you about a hockey fight last week when the Toronto Maple Leafs played the Montreal Canadiens in their...
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The Gaping Void in B2B Digital Marketing!
Below is the start of an excellent article written in Business to Community. It discusses three studies about B2B digital marketing, and where it is going, and why you, as an executive in your...
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B2B Marketing has changed more in the last 2 years than in the last 50!
Has your B2B company embraced the new way to market? Can you imagine not having cell phones in your business in today’s world? And yet cell phones have only existed, for the public, less than 30 years....
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In B2B marketing and selling, why is the status quo your most challenging...
The Status Quo First of all, let’s look at what the status quo is, and why companies stay with it. From Wikipedia – “meaning the existing state of affairs. It is a commonly used form of the original...
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